My morning news shot brings me product marketing for Fast Search & Transfer ASA’s “Adaptive Information Warehouse”. They allege that the product “… improves on the benefits of traditional data warehouses while cutting down on implementation time, cost and complexity“.
Maybe it does, but based on the corporate news release on which this article is apparantly based, it is difficult to see why. Here are some quotes, followed by my own comments.
“The Data Cleansing Solution tool allows customers to create a single master index of corporate data, regardless of where it is located: databases, business applications, content management systems, CRM software, intranets and the like”
How does it know which data is good and which is bad? Is JS Smith the same as John Smith? How does it know how often and what to read? How does it know what history to preserve?
Setting up an AIW system will take significantly less time than building a data warehouse, cost less and provide more agile access to corporate data, Sutija said. An AIW system can be set up in eight to 10 weeks, while a data warehouse can take 18 months or longer, he said.
On the other hand, a data warehouse might take TEN YEARS to set up! On the other other-hand, it might be set up by comptent practitioners in a bus architecture that will deliver results very much faster. Eight-Ten weeks versus 18 months … which of those numbers do you think represents best-case scenario and which represents worst case? Hmmm.
…AIW indexes data that is much more granular than is usually available in a data warehouse, where data is usually consolidated into weekly or monthly results, he added
On the other hand, the data warehouse might be set up competently to preserve the granularity of the system of record, as is recognised best practice.
Fast may have an easier time convincing fast-growing, medium-size companies that haven’t yet invested in data warehouses, Creese added, because the cost and complexity of building a data warehouse are well known.
Or because they are more prone to the spread of Fear, Uncertainty and Doubt, and have no in-house expertise to filter the reality from the marketing?
I wonder if they have a technology for simplifying the repackaging of corporate press releases into “news articles” as well?